2:17 Moments

"It's not that I'm so smart, it's just that I stay with problems longer." - Albert Einstein

About the blog

As part of our forward-thinking approach to development, we dedicate a healthy portion of our time to keeping tabs on tech innovations, ideas, and security, and how they intersect with daily life for better or worse.

What You'll Find Here

We aren't fans of "noise content", or content for content's sake. The aim of our posts is to offer lightly digestable tech-centric observations to enrich, educate, or entertain. There is no set release schedule nor ambitions for inflated SEO rankings.

Posted Jan, 15. 2020

Developing an Internal Advantage

by M. Grosse, posted Jan. 15, 2020

In business, the tendency is to think of a pre-defined “Competitive Advantage” as insulation against those external factors we can't control. But what about after the sales pitch? When a project deadline is set and the only competition is within a single company, what is that company's Internal Advantage to reaching that particular goal?

Posted Jan, 1. 2020

New Year, New 2:17 Studios!

by M. Grosse, posted Jan. 1, 2020

Approaching our 10th year in business, we have completely redesigned our website to reflect the most powerful offerings that make us your most powerful ally in technology.

Posted Dec, 15. 2019

What's in a Name?

by M. Grosse, posted Dec. 15, 2019

The story behind the "217" in our studio's title. Over the years, many clients have asked, and an origin story seemed like the perfect place to start a website redesign project.